We had a really interesting session with Kim Bjørnqvist who's background lies in the cut-throat world of advertising and he had lots of entertaining stories to tell us. We had him for two days and the time was really spent looking at models for effectively developing and realising ideas aswell as pitching and presentation. We looked at structures from Disney and other companies and various methods of thinking, target audiences and research before consuming plenty of post it notes for huge ideas generation sessions.
He had a lot of interesting ideas on the future of the technology saying "3d is sometimes not the best way to tell a story but rather to experience the story". He did not seem to think that 3d is the way forward for all cinema. He said that the craze we are currently experiencing is transitory and that the technique will find its place more in augmented reality, instalation and other forms as well as cinema. The day really got me thinking about the various uses for this technology and he actually gave us a relatively simple demonstration of how to make a stereoscopic film using the old red and blue glasses method as opposed to the new polarized 3d which he also took us through. Note to self: DIY stereoscopic stop motion student film?
Image: Aardman AnimationsIn other news Wallace and Gromit are celebrating their twentieth aniversary, and as part of the celebrations The Culture Show in UK will be broadcasting a special episode live from Aardman's studios in Bristol. Further information here.